Working closely with our clients DSL Group, and alongside commercial property agents from Savills and Innes England, Sketch Creative were appointed to create a brand identity and design marketing materials for The Quadrant — a brand new, state of the art office complex development in Beeston, Nottingham. Deliverables included an 8-page brochure, launch invitations and vouchers. 

We created a logo marque which is based around the 'Q' for Quadrant, and which also mimics the striking facade of the building itself — a design aspect also used to full effect on the brochure cover. A vibrant orange and grey were then picked out of the building's design to form the basis of the colour palette, and a grid system was introduced to represent that particular aspect of the architecture. This look and feel was then rolled out across all materials to further enforce The Quadrant brand.